Scott Flood

The Mystery of the One-Issue Newsletter

It wasn't Charlie Controller in the boardroom with an adding machine. Nor was it Sally Salesrep in the supply closet with a PDA. Even Percy President and his poison pen had a firm alibi. So who killed the newsletter? Remember when we started it? It ... Read >

Why it’s okay for English teachers to despise your ads and brochures

“I’m sorry, but I can’t believe you get paid to write." The resident proofreader (usually an intern or fallen English major) regards me with unbridled contempt. “Any seventh-grader knows you can’t use contractions. Look, you used a preposition to wrap thi... Read >

Seven simple ways to improve your writing

Whether you consider yourself to be a skilled writer or you dread reaching for the keyboard, writing probably plays a critical role in your daily work. You may not be authoring articles for professional journals, but you probably have to create emails, me... Read >

Maybe you need a ghost

Looking for a new way to promote your organization and establish credibility among your audiences? Perhaps you need to find a ghost. No, I'm not suggesting you tag along with Scooby-Doo and Shaggy to a creepy tropical island (besides, we already know ... Read >

White Papers: A Powerful Sales Tool

When your product or service is a commodity or something people choose on impulse, your marketing and advertising efforts probably focus on creating some sort of differentiation that will tip the scales your way at the critical moment. But if what your or... Read >